Veteran Beer Company, a Chicago-based enterprise that’s wholly owned and operated by disabled or retired veterans, recently entered into formal distribution agreements with distributors in Illinois and Indiana, the first two states in the company’s national roll-out plan.
Monarch Beverage Company, headquartered in Indianapolis, and the Flyer Beverage Company, headquartered in suburban Chicago, become the Veteran Beer Company’s first distributors.
John Xenos, the general manager of Monarch Beverage Company said, “Even in Monarch’s long-established history, I can’t think of another product that has stirred the passion of our employees like the Veteran Beer Company. Their product is exceptional, their story is amazing, and their people are inspirational.”
The Veteran Beer Company, established by disabled combat military veterans, is dedicated to providing lives of quality for military veterans through the creation of meaningful post-service careers. The company produces, sells, and delivers beers while striving to employ veterans in every role within the organization and the supply chain while adhering to the highest principles of military service, conducting business with integrity, courage, and loyalty.
“This is an important day for Flyer Beverage and for the beer industry in America,” said Ken Houbolt, Flyer Beverage’s president. “To be able to add a brand like the Veteran Beer Company to our already noteworthy portfolio is an honor. My feeling is that we’re here for the Nov. 11th launch of the next national brand in our industry.”
Paul Jenkins, the Veteran Beer Company’s founder, praised his distributor partners.
“If I closed my eyes and imagined all the traits I’d like to have in our distributors, I couldn’t come up with a better pair of companies than Flyer and Monarch,” he said in a press release. “Monarch impressed me from the moment we met. I’ve never seen a better operation, and am perfectly thrilled to have them as partners. Flyer represents the spirit of the Veteran Beer Company brand so completely it’s as if they were created to grow alongside us in our home (Illinois) market.”
Both distributors are committed to the mission of hiring veterans: “That was the first step, to get the buy-in that the goal is to employ veterans. Monarch and Flyer wholeheartedly embrace the objective without reservation.”
Flyer Beverage Company will distribute the Veteran Beer Company products in Chicago and the surrounding counties while Monarch Beverage Company will sell the products throughout the entire state of Indiana.
The Veteran Beer Company’s first hand-crafted products, The Veteran (lager) and Blonde Bomber (blonde ale) will be released to retailers for sale in Illinois and Indiana on Nov. 11th.