The Indiana Civil Rights Commission (ICRC) has launched its most ambitious advertising campaign throughout the state and is asking Hoosiers to “Break the Trend.”
The state governmental agency, which is tasked with enforcing civil rights laws including the Indiana Fair Housing Act, is encouraging Hoosiers to come forward and report housing discrimination.
The advertising campaign is made possible by a $250,000 Partnership Initiatives grant received by the U.S. Department of Housing and Urban Development earlier this month.
“This is our full push,” Jamal L. Smith, Indiana Civil Rights Commission’s executive director, said in a press release. “We’ve taken time to really listen to what problems and barriers Hoosiers are facing when renting or purchasing a home. Unfortunately, housing discrimination remains a problem.”
Smith said the advertising campaign will include traditional radio and newspaper advertisements, as well as outdoor and transit advertising. He also said they will be using social media platforms Facebook, Twitter, and YouTube to communicate the message.
It was reported in 2010 that less than 5 percent of housing discrimination in Indiana is reported. Smith hopes the campaign will create better advocacy and understanding of the issues of discrimination that exist and that more people will come forward to file a complaint.
For more information on the advertising campaign, the Fair Housing Act, or other anti-discrimination laws, visit the website at in.gov/icrc or call (800) 628-2909.