Main Street in Speedway will be loud and proud for the seventh consecutive year when the annual Rockin’ on Main Street event runs from 5 to 11 p.m. this Friday.
The family-friendly event will feature live music from Speedway band “The Party” as well as locally popular “Zannado.” The event and parking are free. There are no outside food items or drinks allowed, but there will be items for purchase at the event and a bar.
Catering will be provided by Dawson’s on Main and children’s games will be offered from 5 to 7 p.m.
Connie Harris, executive director of the Speedway Chamber of Commerce, said that originally, the hope was just to add events to showcase the Main Street stretch of Speedway.
“We wanted people to start thinking of it as a destination, not just the Indianapolis Motor Speedway,” she said, “and it started from there. The first year we had terrible weather, but we’ve hung on.”
After starting as a 21 and older event, it quickly expanded to include all ages and Harris says the event has grown each year, now bringing in more than a thousand people.
“People are always here during the week, so we do get people from the track, but it’s turned into a Westside, Brownsburg, Avon, Speedway, and Clermont evening,” she said.
Harris also said she expects the event to flourish this year, as the musical acts come highly recommended.
“(Zannado) is a local popular dancing ban,” she said. “We had a lot of requests to hire them. We just want to pull in local people. The fire department will have a table there, a local girl scout troop puts on games, and we’ll have a small zip line.”
She said the event is scheduled for Carb Day, which is annually the Friday before the Indianapolis 500, as the goal is to keep people in Speedway throughout the day, rather than have them go their separate ways after events at the Indianapolis Motor Speedway are finished for the day.
She said there’s much to be gained by staying in Speedway for the evening.
“A lot of people have their own family activities on Saturday,” Harris said, “so we thought Friday would be a good kick-off party to start the weekend. We want people to come to Speedway and stay in Speedway instead of going to Broad Ripple or downtown.
“(The event) helps the businesses because it brings people to Main Street who might not get there otherwise. Local restaurants benefit.”
Harris said town officials are working hard to show visitors and residents alike how much Speedway has to offer. Long after the race is gone, she said there’s still plenty to do in Speedway.
“We’re building more things,” she said. “Dallara has a fan experience. Sarah Fisher Racing will eventually open a fan experience. We’re slowly adding new restaurants and we’d like it to be up and down Main Street throughout the year. We’re unique in that sort of thing.”
The live music area will be at 15th and Main streets. There will be a tent in the event that inclement weather forces adjustments.
For more information, visit the website at speedwaychamber.com.
Just the facts
WHAT: Rockin’ on Main
WHEN: 5 to 11 p.m. May 24
WHERE: 15th and Main Street, Speedway