Introducing a sport into a community where there wasn’t one before takes a great deal of effort. Effort to build a base of participants, effort to build up sponsorships, effort to build relationships within the sporting community, and effort to find coaches. That effort means taking on a full-time job on top of a full-time job.
But with that effort comes diversity. Children are exposed to something new and given different options than were available before.
For Jason Koles, founder of Brownsburg Youth Lacrosse, the experience of being able to bring lacrosse to Hendricks County has been rewarding. Being able to make his son Harrison’s transition from the East Coast a little easier has made it even better.
“It’s been an incredibly gratifying experience,” Koles said. “I know that providing more choices for kids in the area will enable them to find that one thing that they truly love and we hope others find it is lacrosse, as we did.”
After putting on a free clinic in July, BYL set up tents on two occasions at Brownsburg Junior Football League and Avon Junior Athletic Association football games in August and September to recruit players for its spring league.
In between those games, BYL partnered with the Hendricks County Community Foundation, an organization that will provide BYL with non-profit status.
“(We) will be able to take advantage of the benefits that come with it, most importantly the ability to provide a tax deduction to all individuals and businesses who donate to, or sponsor, our organization through HCCF,” Koles said.
There has been an inherent need for sponsorship to help offset costs and Koles brought in a major player when Hendricks Regional Health came on board.
“By securing sponsorship, we hope to be able to defray some costs for our participants as well as begin to develop an inventory of equipment so that in the future we can provide playing opportunities for those that might not otherwise be able to afford it,” Koles said. “Hendricks Regional Health has stepped up as a major sponsor and we look forward to working together with them to develop the sport all across Hendricks County.”