Hendricks County Flyer, Avon, IN

Sports

March 19, 2014

IndyCar continues hot streak

Santos to run Little 500

It has been an exceptional few weeks for IndyCar with the biggest news coming last week with the signing of Verizon as the entitlement sponsor.

After the contract ended with IZOD, the future of IndyCar was an unknown.

Without a sponsor, the direction of the series, which has been moving forward of late, could have come to a screeching halt.

Back in the heyday of the former American Speed Association, once the sponsorship dollars evaporated, the legendary short-track series struggled and eventually went bankrupt in 2005.

Reports have the entitlement sponsorship with Verizon spanning ten years at $10 million annually. It should take IndyCar to the next level for the upcoming decade with lots of exposure for both the series and drivers.

Verizon, which has been a corporate sponsor for the past four years, will continue to sponsor the Penske Racing team cars for Will Power and Juan Pablo Montoya.

Mark Miles, CEO of Hulman Motorsports, called the announcement a real game changer for IndyCar and I doubt anyone wouldn’t agree with that assessment.

Fans should be able to get more access to IndyCar races, statistics, and news through the Verizon Wireless network than was previously available.

The entitlement sponsorship news comes on the heels of announcements that Montoya was returning to IndyCar, Kurt Busch would be attempting to race in the Indianapolis 500 and Coca-Cola 600 Sprint Cup race on the same day in May, former Indy 500 champion Jacques Villeneuve was returning to Indy and changes in the qualifying format.

It’s a significant move for IndyCar that Verizon made the decision to step up their level of participation at a time when NASCAR continues to look for an entitlement sponsor to replace Nationwide at the end of this season for its second-tier touring series.

I’m looking forward to the innovations Verizon will make available to fans of IndyCar in the future and what impact it will have on the series’ exposure to racing enthusiasts around the world.

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