The kit selection mirrors the industry’s taste transformation.
“It’s growing all the time, because people are creating new styles of beer,” Johnson said. “There are 24 different categories right now, with multiple subcategories under each.”
Winemaking is also a major part of the enterprise. Johnson offers wine kits out of British Columbia that she rates as competition-grade, and that couldn’t be much easier to use.
“If you can stir, or hit cereal with your milk in the morning, you can make wine, and good wine,” Johnson said.
For those interested in a detailed walkthrough in either beer or wine homebrewing, Great Fermentations offers monthly classes at both of its locations.
“Most people come in with two basic questions – ‘How hard is it, and is it any good,’” Johnson said. “We show them it’s a lot easier that you might think, and the product can be excellent.”
Johnson is happy with the Avon store’s turnout so far, and expects bigger things in the new year, as craft beer further entrenches itself locally and across the U.S.
“We’ve seen a lot of people who are curious, tire-kickers,” Johnson said. “We’re happy we’re here, and we’re committed to the area.”
– Great Fermentations is open Monday through Friday 11 a.m.-7 p.m., Saturday 10 a.m.-6 p.m. and Sunday 12:01-4 p.m. More information on the store and classes is available by calling (317) 268-6776 or by logging on to www.greatfermentations.com.