Hendricks County Flyer, Avon, IN

Local News

October 15, 2012

Transplanted Hoosier

Avon's Bruce Kopp anchors the morning news

It's soon after the end of an "Eyewitness News Sunrise" broadcast and Bruce Kopp, one of its co-anchors, is looking at the radar with morning meteorologist Chuck Lofton in the WTHR Channel 13 studio.

It's worth a gander because it's displaying something rarely seen this summer - rain. In fact, green practically covers the screen. Since both live in Avon, they pan over from downtown Indianapolis to Hendricks County to see what the weather's looking like at home. Sure enough, green blankets the western suburbs too.

"Now I have to call my wife to make sure it's working," Lofton said with a laugh.

It's a lighter look at what is a serious newscast. When Kopp arrived at WTHR in the spring of 1983, the station was mired in third place in the ratings. That may sound bad - and it is - but there was a benefit.

"You could pretty much do anything - push the envelope and have a good amount of freedom to do what you wanted," Kopp said.

Those days have been over a while now. Since 1999 Eyewitness News has been No. 1 in Nielsen ratings in multiple time slots, and all of them since 2002 - prompting the new slogan "Indiana's News Leader."

With that, however, comes a strong, focused game plan with no letup.

"There's always more to do," said Kopp, who still does some reporting, including a series called "What's Cool in School."

He attributes much of their success to a staff comprised of both industry veterans and fresh faces possessing good instincts for the job.

"We're on air two and a half hours every morning," Kopp said. "Inevitably, every couple weeks, breaking news happens."

He and co-host Julia Moffitt rely on a behind-the-scenes front line that knows whom to call to feed them information when they're live.

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