Jonathan Cook, Life Care Services' director of operations management, says hospitality is increasingly important to today's retiring baby boomers. He compares it to the family vacation. In the '60s and '70s it was common to stay in lodges with few amenities. Now such places offer a variety of added luxuries.
"Unfortunately I think the senior care industry is a little behind the times," Cook said. "We make hospitality paramount for our organization and make it the forefront of all our employee training."
He can't quantify whether focusing on this helps patients heal better and faster, but notes the majority of LCS facilties get four- and five-star reviews.
"I certainly believe if someone's having a better experience, it contributes to their overall wellness," Cook said.
Dechow said jobs at Wellbrooke of Avon will include both a nursing and hospitality component. Aside from a nursing staff, they'll also hire an event coordinator, concierge, and food service workers, among other positions.
Other facilities are under construction in Crawfordsville, Westfield, and Wabash. Dechow said Avon was chosen because executives think it's a strong market within the metro Indianapolis market. They especially like Wellbrooke of Avon's proximity to IU Health West.
"We feel there aren't any facilities on the westside currently that offer our options or the level of care we can provide," Dechow said.
Mike Rogers, Avon Town Council president, said in a press release that local officials are thrilled that Mainstreet is investing in the community.
"We are working to become known as an educational and workforce development corridor," Rogers said. "We believe having schools such as Ivy Tech College and Trine University is an example of how we continue to strengthen our community to attract and retain companies such as Mainstreet. The skilled jobs that will be created in this state-of-the-art center for health and wellness will be a welcomed addition to the area."