“That’s definitely the hardest thing, finding a good balance,” LaRoche said. “Within a few months, it (the business) kind of took off right away for us. We started in August and that first Christmas we were very busy and every Christmas since then has doubled.”
LaRoche said most of their jewelry is sterling and fine silver. But, since “vampires” can’t wear that, they created a gold-filled chain paired with a handmade bronze pendant. Their piece competed against about 80 others that were being considered.
She said they believe their pieces are so popular because everything is unique and custom-made.
“Our most recent custom order was Choose Joy necklaces,” LaRoche said. “There was a girl that had passed away about a year ago, and that was her phrase. She was sick and she always said to ‘choose joy.’ Her friends have a tattoo of that, and it’s her actual handwriting. So we made necklaces with her actual handwriting that said ‘choose joy’ so her friends could have her handwriting with them all the time.”
Halsey added, “I think our jewelry is unique because you can personalize it any way you want. You can put kids’ names on it, loved ones. This year we’re coming out with more products where you can use someone’s signature, artwork, or design and actually make it into a necklace. It’s really unique because it’s not something you can go to an actual store and buy. It’s very custom.”
The sisters’ pieces usually cost anywhere from $18 to $80. They now offer a line for men, and they also make items like bracelets, golf markers, and guitar picks.
But before any of that, the sisters are sitting down to watch “The Vampire Diaries,” a show where the main character fights for the love interest of two vampire brothers in a town where supernatural beings live amongst the townsfolk.