Hendricks County Flyer, Avon, IN

Local News

January 22, 2013

Jewelry to sink your teeth into

Local sisters design custom piece for TV vampire drama

AVON — For the better part of 20 years, sisters Kelsey Halsey and Brodi LaRoche joke that they didn’t really get along. Now, the two are practically inseparable, forming a bond with their custom jewelry business.

The sisters started their business, Tag ... You’re It, in 2009.

And they’re about to get much more popular. One of their jewelry pieces will hit the pop culture scene after being featured on the popular TV show “The Vampire Diaries,” a CW network supernatural drama.

The main character in the show, Elena, portrayed by actress Nina Dobrev, will wear a bronze necklace created by Halsey and LaRoche on the show airing at 8 p.m. Jan. 31.

“We were looking for something to do in the home to earn some money for our families,” LaRoche said. “We started making some things for ourselves and then some of our friends wanted it and it kind of took off from there.”

Both women work in a studio in Halsey’s Avon home. They got their big break in 2012 when Nia Peoples, an actress with ABC Family’s teen drama “Pretty Little Liars,” used Twitter to show off a photo of a piece of jewelry made by them. From there, Leigh Leverett, stylist for “The Vampire Diaries,” saw what they could do and chose a hand-formed bronze pendant for use on the show.

“We work from home, but I have a 2-year-old and Brodi has a 3- and 7-year-old, so in between oxidizing, putting things in the kiln, and brushing, we’re changing diapers, feeding lunch, and doing our motherly duties,” Halsey said.

The women said their mother came up with the name for their business because of that juggling act. There are times, they say, when one or the other literally has to say, “Tag, it’s your turn to work,” while the other attends to their children.

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