Hendricks County Flyer, Avon, IN

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October 30, 2013

Movember Indy 2013 set to take over city

INDIANAPOLIS — In November, men across Indianapolis will “shave the date” and participate in Movember Indy, the thriving local organization of the global men’s health charity Movember.

In support of raising awareness for prostate and testicular cancer, Movember Indy rallies local moustache enthusiasts to sharpen their razors and partake in this worldwide movement.

Registered Hoosier participants, also known as Mo Bros, will start Nov. 1 clean shaven and will groom, trim and wax their way in the annals of fine moustachery for 30 days. As they effectively transform into walking, talking billboards, the men will advocate private and public conversations around the often overlooked issue of men’s health.

Movember began in Melbourne, Australia, and has since grown into a worldwide campaign that calls attention to men’s health issues. Since 2003, more than 1.1 million men have participated, raising $174 million. In the U.S., the beneficiaries are the Prostate Cancer Foundation and LIVESTRONG Foundation.

In 2012, more than 2,800 Hoosiers sported hirsute facial masterpieces, raising nearly $93,000 in Indianapolis and $145,000 across the state. After nearly doubling participation in 2011, Indianapolis was named the second largest participation increase in major cities nationwide by the national Movember Foundation.

“The moustache is our hairy ribbon of support for prostate and testicular cancer awareness,” Bryan Kendall, the local chairman of Movember Indy, said in a press release. “Growing a Mo is more than just a way to raise money — it’s a conversation starter. At the end of the day, educating and building awareness is what matters most.”

Ladies can participate in the movement, as well. Mo Sistas get involved in the same way as Mo Bros, except they don’t have to grow a Mo. They register at the website http://us.movember.com/, start a team, and recruit the men in their lives to participate, raise funds, spread the word, and participate in events.

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