Dana Potts is having a blast linking his personal passion and his business skills to produce a benefit for Susie’s Place Child Advocacy Center.
Potts is one of the newest members of the Susie’s Place Board of Directors which governs the child advocacy center (CAC). Susie’s place has offices in Avon and Bloomington. The CAC performs forensic interviews of children who are suspected of being victims of child abuse or who may have witnessed a violent crime.
Potts first became involved with Susie’s Place while running a non-profit called One Brick that helps volunteers connect with non-profits.
“It was an easy way for young people to volunteer without making a huge commitment,” he said. “I was approached by a friend, Jennifer Hephner, who was on the Susie’s Place board at the time, to get involved. I came out to help. I cooked hamburgers, found out more about Susie’s Place, and fell in love with the place.”
Potts said he was in a transitional time professionally and stepped away from working in the non-profit world for about a year. He had told Emily Perry, executive director of Susie’s Place, that he would let her know when he was ready to come back to the charity world.
“I called and I came on the board in July,” he said. “It’s been a whirlwind getting up to speed on all the internal workings of Susie’s Place.”
Potts said one of his business associates, Dan Reagan, started a foundation called Racers for a Cause.
“I’m a motorsports agent or marketing professional,” Potts said. “I’m doing it independently right now but am in the process of starting up a new partnership with Dan.
“Dan had done some Racers for the Cause events around races. He would get local businesses to donate silent auction items and have an event where people could meet some of the drivers.”
Proceeds from the events were donated to a local non-profit.
Reagan and Potts decided to collaborate on a Racing for a Cause event preceding the Performance Racing Industry (PRI) trade show coming up Dec. 12, 13 and 14 in Indianapolis.
The Racers for a Cause event will be from 6 to 10 p.m. at the Indianapolis Colts Grille on Dec. 11. Cost is a $10 donation at the door.
“This will be a low key networking event,” Potts said. “It’s going to be a great way to do some education on Racers for a Cause and for Susie’s Place.”
There will be show cars on display just outside the venue. The display cars include an ITC Porsche Cayman, ARCA Car, and Red Bull Mini Cooper.
There will be Red Bull Drink specials, vodka drinks, beer specials, appetizers, giveaways, and a silent auction.
“I just got a $500 RC (radio controlled) car donated,” he said. “I didn’t even have to ask. I was just setting up a meeting and I told them about the event. I thought it would be tough to get donations. I do have a pretty good database of contacts and I just sent out a mass e-mail. It’s been amazing the response I’ve gotten.”
Potts said this is a great way to introduce the racing industry to the local racing community.
“A majority of racing professionals are based here in Hendricks County,” he said. “I would say the largest aggregate of race teams are based here, outside of North Carolina. The industry needs to be aware of Susie’s Place and be a part of it. It’s great for the community and their kids are growing up here in Hendricks County.”
The Indianapolis Colts Grille is at 110 W. Washington St., Indianapolis.