"He was very loving but he was also military, and we were his four soldiers," Jack said. "There wasn't a lot of negotiation, but you knew that what he wanted was the best for you. He communicated that."
As for the insurance business, "Dad's goal was to build the agency by offering what customers need. It's not about selling insurance - it's about satisfying needs."
Three of the four brothers - Jim being the other - still own the Conner Agency. Clay III left after his father died, but returned last year.
The next transition is already in place for the company, which offers property and casualty insurance for commercial clients, as well as employee benefits. Jack's son runs the information technology department. Jim has a son, daughter, and son-in-law who all work there. Tom's daughter is employed there, and his son will join the firm upon graduating college in May.
"The next generation is ready to roll," Jack said. "When we meet with them, we call them Ô3G' for third generation. I think Dad would be happy."
Visit the website ResolveBook.com for more information on Welch's book.
The Conner Agency is at 8445 Keystone Crossing Boulevard. For more information, visit the website at ConnerAgency.com.