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October 15, 2013

What's next for the Geico Camel?

It’s been going through a rough patch for the past few months. You see, I’ve been having a reoccurring nightmare.

It starts off innocently enough. I’m at my office trying to get some work done. Everything seems pretty normal — the printer is beeping incessantly, my co-workers are singing (badly) and the phone is ringing constantly.

Suddenly, a large, grotesque beast is standing over my shoulder breathing heavily and drooling down my back. I freeze in a panic as he leans his hairy snout down to my ear and says … “Bec, Bec, Bec, Bec, Bec! What day is it?”

This week, as we continue to celebrate all things scary during the month of October, may I present the sad future that is in store for the Geico camel.

I know I don’t have to explain the commercial to you. A camel wanders through his office annoying his co-workers, including poor Mike, Mike, Mike, Mike, Mike, and asking them what day it is. Finally he gets the answer he’s looking for: it’s hump day.

Geico Insurance began airing its camel commercial back in May. Since that time, people just can’t seem to get enough of it. It seems seeing it several times a week on television is just not enough. It has been viewed on YouTube more than16 million times and the parodies have been endless.

It’s safe to say the camel’s catch phrase is the “Where’s the beef?” of this decade. In fact, teachers in one middle school in Connecticut had to ban kids from using the phrase because it was too “disruptive.”

Apparently, not everyone finds the camel so amusing, and I’m becoming one of them.

Sure, I got a chuckle the first few times I saw the commercial. What’s not amusing is that now that it’s gotten popular, people are in a hurry to run it into the ground.

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