Hendricks County Flyer, Avon, IN

Local News

October 30, 2012

Indy company delivers fresh produce to doorsteps

INDIANAPOLIS — By Steven Penn

steven.penn@flyergroup.com

Green B.E.A.N. Delivery offers its customers the chance to have

fresh, natural food delivered to their doorsteps.

John Freeland, Green B.E.A.N. vice president of sales and

marketing, said the company was founded in Indianapolis in 2007

by his college friend, Matt Ewer, president, and Elizabeth Blessing,

co-owner.

“Matt spent five years prior (to 2007) in Seattle, where he met his

mentor (and learned about) Community-Supported Agriculture

(CSA),” Freeland said.

He said Ewer’s plan was to develop a more feasible CSA model

based on what consumers needed, while incorporating Internet

ordering and home delivery to bring products from a network of

farmers and artisans to the customers’ doors.

“The mission has been to make healthy and local food more

convenient, affordable, and accessible,” Freeland said. “We don’t

consider ourselves a luxury service. There’s just a $35 minimum

and there are no sign-up fees.”

Freeland said Green B.E.A.N. — which is an acronym for

Biodynamic Education Agriculture Nutrition — works with farmers

weeks in advance to predict harvest yields in an attempt to provide

the best available food each week.

He said Green B.E.A.N. offers different sized bins that customers

can look at on the website.

“Each Thursday at 3 p.m., our virtual store opens up and customers

can look at what we found,” Freeland said. “They have the ability to

customize their order for their family.”

For instance, he said, if a family doesn’t eat a specific fruit or

vegetable, they can subtract that from their order and add in

something they will eat.

There is also a grocery section of the virtual store, which offers about

1,000 products like milk, eggs, meat, bread, and even coffee.

Freeland added there are some national brands available and

customers can be sure that everything purchased is 100 percent

natural.

He said Green B.E.A.N. offers its customers the avenue to get into

healthy eating habits by taking away some of the excuses that come

with a busy schedule.

The company’s expansion has been driven by customers’ needs

and the food, he said.

“The food has driven us to make some of these decisions, in terms

of expansion,” Freeland said. “In early 2009, we opened in

Cincinnati.”

Since the expansion there, he said, the company now has main

hubs in Columbus, Ohio, and Louisville, Ky.

In addition, the main hubs of Indianapolis and Cincinnati also

deliver to submarkets in Fort Wayne, Muncie, and Dayton, Ohio.

“It’s about figuring out ways to service smaller communities and

major metropolitan areas,” Freeland said. “Everyone deserves the

opportunity to support local farmers. It has been a neat

accomplishment to reach out to smaller communities.”

Jennifer Griffin of Plainfield has been using the service for about the

last two years.

“They had a Groupon, and it sounded really interesting,” Griffin said,

“so I bought that and stayed.”

She said Green B.E.A.N. Delivery has made her life easier and has

helped her stay on a healthy track.

“It’s a really good, healthy option,” Griffin said. “I work full-time and

then go to school at night, so I don’t have a lot of time to shop. It’s

nice to have it delivered to your house.”

Griffin added that she enjoys being able to customize her order and

add in products like gluten-free options, which are reasonably priced

and sometimes hard to find when shopping in a more traditional

sense.

For more information about Green B.E.A.N. Delivery, visit the website

at www.greenbeandelivery.com.

1
Text Only
Local News
  • Critics push specious privacy pitch Privacy is on the public mind a lot these days, which would be a good thing if the focus weren’t so pitifully narrow.In the wake of the Supreme Court’s decision allowing closely held companies like Hobby Lobby to decline to cover certain types of con

    July 22, 2014

  • Lawson reaches settlement on investment fraud case Indiana Secretary of State Connie Lawson reached an $80,000 settlement with Norman Forest Germany and E.B. Germany & Sons, LLC for selling unregistered oil rights to two Indianapolis residents. Germany admits to violating the Indiana Uniform Securiti

    July 22, 2014

  • LeBron James bears the weight of Cleveland's championship dreams LeBron James has done it all on a basketball court. He’s a great scorer, rugged defender, proven big-play leader and champion. But that might not be enough in Cleveland, where he’ll also need the powers of Merlin the Magician.In returning to his home

    July 22, 2014

  • No Headline Provided Will you be attending this year’s Brickyard 400?

    July 22, 2014

  • Parking restrictions in place for Speedway The Super Weekend at the Brickyard is coming to Speedway July 24-27 and resdients and visitors alike are reminded on Main Street parking restrictions that the Speedway Police Department will be enforcing.Practice and qualification days are July 24-26

    July 22, 2014

  • Dog food for thought My dog gets fed every day, of course; although often I have to scream at everyone to get the chore accomplished. Sometimes, when I’m home alone, I get tired of screaming and just get up and do it myself.We’ve tried several different types of dog food

    July 22, 2014

  • WSF 7-22 spt brickyard pic-1 A look back at 20 years at the Brickyard On Aug. 6, 1994, the sounds of the Indianapolis Motor Speedway were changed forever, as NASCAR came to town for its inaugural race, the Brickyard 400. On July 27, 2014, the stock cars will return to Indianapolis for the headline event of the Kroger S

    July 22, 2014 1 Photo

  • Obama's 'man-caused' disaster As a defender of the nation’s borders, President Barack Obama is a hell of a pool player.The president enjoyed a game at a bar in Denver with Colorado Gov. John Hickenlooper the other day, without the noir atmosphere of his furtive visits to pool hal

    July 22, 2014

  • Community calendar TODAYHENDRICKS COUNTY WEDDING PROFESSIONAL NETWORKING GROUP — meets 9 a.m. at The Crown Room, 900 E. 56th St., Suite 200, Brownsburg. Open to all wedding professionals and businesses. Light refreshments served. Call 858-2228 for more information.AMER

    July 22, 2014

  • WSF 7-22 news indy reads pic Indianapolis bookstore marks anniversary Indy Reads Books celebrating its second birthday last week.The non-profit bookstore is independent and the only bookstore in downtown Indianapolis.The celebration kicked off with a weekend book signing with Ben Winters, launching the final book in hi

    July 22, 2014 1 Photo

House Ads
Hendricks County Marquee
Email News Sign Up
Facebook
Twitter Updates
Follow us on twitter
Poll

Has the rash of shootings in Indianapolis made you reconsider attending an event or patronizing a business there? Yes, it's out of control No, it's no more dangerous than anywhere else

     View Results
AP Video
Diplomatic Push Intensifies to End War in Gaza Obama Offers Condolences at Dutch Embassy Cat Fans Lap Up Feline Film Festival Raw: Lawmakers Scuffle in Ukraine's Parliament The Rock Finds His Inner 'Hercules' Michigan Plant's Goal: Flower and Die Raw: MH17 Passenger Remains in Kharkiv, Ukraine Raw: Israel Hits Gaza Targets, Destroys Mosques ShowBiz Minute: Hoffman, Oberst, Box Office WWII Vet Gets Medals, 70 Years Late Raw: Israel Bombs Multiple Targets in Gaza Veteran Creates Job During High Unemployment Raw: Cargo Craft Undocks From Space Station Widow: Jury Sent Big Tobacco a $23B Message New Orleans Plans to Recycle Cigarette Butts UN Security Council Calls for MH 17 Crash Probe Obama Bestows Medal of Honor on NH Veteran Texas Sending National Guard Troops to Border Hopkins to Pay $190M After Pelvic Exams Taped Foxx Cites Washington 'Circus Mirror'
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Must Read