INDYCAR executives recently announced a multi-year entitlement agreement with Verizon that will see North America’s premier open-wheel racing championship named the Verizon IndyCar Series.
The partnership aligns INDYCAR — the fastest, most versatile motorsports series with a heritage of innovation — with Verizon, whose technical expertise will be utilized to activate programs that will benefit fans, the series, teams, commercial partners and race venues.
Verizon will also continue its sponsorship of the Verizon P1 Award presented to the Verizon IndyCar Series pole winner at each race.
“Verizon is delighted to become the title sponsor of the Verizon IndyCar Series and to bring even more of our innovative technology to the fans, to the teams and to the entire motorsports community,” Dan Mead, president and CEO of Verizon Wireless, said in a press release. “The intersection of racing and technology has never been more relevant, and our expanded partnership with INDYCAR provides a unique opportunity to demonstrate that synergy, integrate new services like LTE Multicast, and help propel the sport forward.”
INDYCAR and Verizon will engage in a multi-dimensional partnership linking sports, entertainment and technology beginning at the Firestone Grand Prix of St. Petersburg, which kicks off the 18-race season March 30.
“Verizon is the perfect partner for us to showcase the high level of innovation and technology that is inherent in our sport,” said Mark Miles, CEO of Hulman & Co., the parent of INDYCAR and the Indianapolis Motor Speedway. “INDYCAR will provide a large audience of tech-savvy consumers who are eager for the latest technology to further enhance their experience. Verizon’s commitment to INDYCAR demonstrates its belief in the direction of our sport and further corroborates our long-term goals.”
The collaboration includes significant network coverage upgrades to the Indianapolis Motor Speedway as part of its Project 100; short- and long-term technology enhancements to INDYCAR Race Control; and the addition of pit lane monitors and enhancing connectivity for spectators at each domestic race venue.