Hendricks County Flyer, Avon, IN

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February 12, 2013

New partnership ramps up West Chase's wedding business

BROWNSBURG — West Chase Golf Club here has a big pavilion, big patio, and lots of spaces in its clubhouse for both intimate gatherings and large celebrations.

And for much of the course's existence, they were hardly used. Until West Chase entered an agreement with the restaurant Dawson's Too to serve as its caterer last year.

As a comparison, before this partnership West Chase had only hosted a maximum of three weddings in one year. After Dawson's Too became caterer late last summer, they booked six weddings. Another 16 are already on the schedule for this year, with more pending.

"We've already got June and July filled this year, and more months that are getting full," said Tony Hill, catering coordinator for Dawson's Too.

Added Greg Rose, the restaurant's general manager, "It's been a great partnership."

To say the least. Jeremy Allen, general manager of West Chase, notes that the public golf course had 72 members in 2012. In late January they had reached the century mark, a feat not accomplished since the place opened.

"We've made more money in six months than the (golf course) made in 10 years," Hill said. "We're doing it right."

He credits West Chase's commitment as much as Dawson's Too for the turnaround.

"They're really going all-out to make a big change in how this golf course looks on a day-to-day basis," Hill said.

He and Rose also are members of West Chase. Having catered events there before, Hill had wanted to team with the facility since it opened, but West Chase already had a contract with another caterer. When that expired last year, Bob Kiefer, West Chase's special events coordinator and a founding member of the club, called Hill and offered to work out an agreement. They signed a two-year deal.

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