Hendricks County Flyer, Avon, IN

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February 11, 2014

Did you get your money's worth?

Radio Shack, Pepsi, Budweiser and every car maker under the sun: what do all of these things have in common? They obviously made way too much money last year. This is evident by the fact that they all advertised during the Super Bowl this year.

Did you enjoy the commercials this year? Did you tear up at points and get a good belly laugh at others? Yeah, me neither.

The good news for advertisers is that the cost of an ad during the big game did not go up too much this year. The price is still only around $4 million for a 30-second spot, up just slightly from the $3.8 million it cost last year. That’s $133,333 for every second it takes them to tell you how, when, and where to spend your money.

But that’s just the price to air the commercial. Let’s not forget they have production costs including hiring high-priced celebrities to star in their commercials; except for Radio Shack who smartly dug up some has-been 80s stars.

How, you ask, can they afford it? Frankly, they couldn’t if it wasn’t for the public paying exorbitant prices for the advertisers’ products in the first place.

These companies figure the cost they plan to spend for their Super Bowl spots into their annual budgets and then they adjust the price of their product to cover the price of advertising. In other words, you paid for it.

So how did you like the commercials really? Did you get your money’s worth?

Well, I didn’t. Thank goodness I don’t shop at Radio Shack, drink Budweiser or Coke or Pepsi, and Lord knows I can’t afford a new car. I feel better about the fact that I didn’t contribute to any of the commercials because let’s face it, the entire Super Bowl, commercials and all, was a complete disappointment this year.

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