Radio Shack, Pepsi, Budweiser and every car maker under the sun: what do all of these things have in common? They obviously made way too much money last year. This is evident by the fact that they all advertised during the Super Bowl this year.
Did you enjoy the commercials this year? Did you tear up at points and get a good belly laugh at others? Yeah, me neither.
The good news for advertisers is that the cost of an ad during the big game did not go up too much this year. The price is still only around $4 million for a 30-second spot, up just slightly from the $3.8 million it cost last year. That’s $133,333 for every second it takes them to tell you how, when, and where to spend your money.
But that’s just the price to air the commercial. Let’s not forget they have production costs including hiring high-priced celebrities to star in their commercials; except for Radio Shack who smartly dug up some has-been 80s stars.
How, you ask, can they afford it? Frankly, they couldn’t if it wasn’t for the public paying exorbitant prices for the advertisers’ products in the first place.
These companies figure the cost they plan to spend for their Super Bowl spots into their annual budgets and then they adjust the price of their product to cover the price of advertising. In other words, you paid for it.
So how did you like the commercials really? Did you get your money’s worth?
Well, I didn’t. Thank goodness I don’t shop at Radio Shack, drink Budweiser or Coke or Pepsi, and Lord knows I can’t afford a new car. I feel better about the fact that I didn’t contribute to any of the commercials because let’s face it, the entire Super Bowl, commercials and all, was a complete disappointment this year.
Not being a football fan, I really only watch for the commercials. Being a huge geek, I actually take notes on them (don’t judge). I can’t tell you how many times I wrote the words, “What was that?”
Here was a fun and thoroughly depressing commercial: little actress Quvenzhane Wallis from “Beasts of the Southern Wild” offered a bizarre monologue over images of destruction and … was that ballet? All over the country millions of beer swigging football fans stood quietly with their mouths hanging open in confusion. Then there was the big reveal: the commercial was for the Maserati Ghibli, an Italian sedan that costs almost $70,000. Is this something that most people watching the Super Bowl can afford? Frankly, the only people that can afford that are the people that were at the Super Bowl and, of course, the CEOs of the companies that advertised during the Super Bowl.
That wasn’t the only commercial that left me scratching my head. “Is there anything more American than America?” asks Bob Dylan. Wow. That’s deep, Bob.
So, how do you feel? Was your money well spent?
Oh yeah, there was a football game on Super Bowl night also. Did anyone enjoy that? Yeah, me neither.
Rebecca Todd is a freelance writer and the author of the book “What’s the Point?” available at booklocker.com. Contact her at email@example.com.