DANVILLE — Residents of Danville and visitors to the county seat may sense a hint of chocolate in the air this week as the annual Chocolate Walk has returned.
The event, now in its third year, involves downtown Danville merchants. There are 12 participating businesses that are giving away a sweet treat to customers through Valentine’s Day.
“We decided to include two weekends in the event this year,” said Pamela Powell-Warden of Confection Delights. “We wanted to give people more time to participate.”
Now through Feb. 14, merchants have a special chocolate-themed gift to entice shoppers out after a long cold winter.
“We got a large banner this year put up by North Salem State Bank,” Powell-Warden said. “We’re also promoting it through social media and our websites.”
When customers come in to each shop they collect their free gift and get the Chocolate Walk card signed. The cards are bright pink, so they’re hard to forget.
“After they get at least 10 of the 12 merchants to sign it, they’re entered into a drawing for a gift basket,” she said. “The basket will feature items from all the businesses.”
Some of the merchants are also offering Valentine’s Day special events. Confection Delights is offering a couple’s chocolate tasting event.
“The tasting includes appetizers and, of course, the chocolate to taste,” Powell-Warden said.
She said all of the downtown merchants enjoy supporting each other by having group activities like the Chocolate Walk.
“It’s good for all of us to get more people down to the square,” she said. “And it’s a free event.”
Businesses participating in the event are Mayberry Café, Locker Room, Confection Delights, The Beehive, Bread Basket Café & Bakery, Court House Grounds, Outta The Shed, Gallery on the Square, Jane’s on the Square, Amen Affordable Bakery, Diggity Gourmet Dawgs, and Danville Public Library.