Hendricks County Flyer, Avon, IN

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Commentary

November 29, 2012

Let's not mourn prematurely

Twinkies are dead. Long live Twinkies.

Lots of people are mourning the Hostess Twinkie, but I think reports of its extinction are premature. I'm certain someone already has a plan to license the names and recipes of all those Hostess snack foods. It wouldn't be the first time this has happened in the snack food industry.

Dolly Madison Zinger (made by Hostess), anyone?

Snack food industry. What a great phrase. It's all smiles and sugar until you bolt on the word "industry." Then something light and fluffy acquires weight and substance: Automobile industry, aerospace industry, snack food industry.

Not only that, but when you look at the ingredients of the snack foods, many of them are also found in airplane wiring and automobile interiors.

Anyway, back to the Twinkies.

Even if Twinkies did disappear forever, would that be such a bad thing?

Brands - even longstanding ones - come and go. If that weren't the case, we would all be filling up our Studebakers at the DX gas station, then driving to the neighborhood Rexall to pick up some Sal Hepatica for Grandma and a Hollywood candy bar to eat on the way home, where we'd find Dad pouring himself a glass of Drewry's beer while Mom mixed up a big pitcher of Funny Face drinks. Later we could all sit down to watch something from the DuMont network on our Zenith television sets while glancing at Look magazine.

You get the picture (which is more than you could say for the Zenith).

Things come and go, and new things come along to replace them. Just like people.

I have some fond memories of Twinkies but they don't involve eating them.

My grandfather loved Twinkies. He used to play cards in the back room of a restaurant in LaGrange where the stakes were candy bars and Hostess cakes.

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