Hendricks County Flyer, Avon, IN


November 29, 2012

Let's not mourn prematurely

Twinkies are dead. Long live Twinkies.

Lots of people are mourning the Hostess Twinkie, but I think reports of its extinction are premature. I'm certain someone already has a plan to license the names and recipes of all those Hostess snack foods. It wouldn't be the first time this has happened in the snack food industry.

Dolly Madison Zinger (made by Hostess), anyone?

Snack food industry. What a great phrase. It's all smiles and sugar until you bolt on the word "industry." Then something light and fluffy acquires weight and substance: Automobile industry, aerospace industry, snack food industry.

Not only that, but when you look at the ingredients of the snack foods, many of them are also found in airplane wiring and automobile interiors.

Anyway, back to the Twinkies.

Even if Twinkies did disappear forever, would that be such a bad thing?

Brands - even longstanding ones - come and go. If that weren't the case, we would all be filling up our Studebakers at the DX gas station, then driving to the neighborhood Rexall to pick up some Sal Hepatica for Grandma and a Hollywood candy bar to eat on the way home, where we'd find Dad pouring himself a glass of Drewry's beer while Mom mixed up a big pitcher of Funny Face drinks. Later we could all sit down to watch something from the DuMont network on our Zenith television sets while glancing at Look magazine.

You get the picture (which is more than you could say for the Zenith).

Things come and go, and new things come along to replace them. Just like people.

I have some fond memories of Twinkies but they don't involve eating them.

My grandfather loved Twinkies. He used to play cards in the back room of a restaurant in LaGrange where the stakes were candy bars and Hostess cakes.

Text Only
  • A hell of a diplomatic foray |If an Israeli high-level official were caught on a hot mic candidly commenting on Secretary of State John Kerry's ill-fated act of Israel-Hamas peacemaking, he might call it "a hell of a diplomatic foray." Kerry was caught sarcastically describing t

    July 30, 2014

  • Adopting Indiana? Or a 'deadbeat parent'? This past week we’ve learned that the State of Indiana has essentially stiffed 1,400 families who have adopted special needs children. The subsidies they were promised to raise kids in the state’s foster child program have been denied, prompting one

    July 12, 2014

  • Chicago's shooting spree |For most of the country, July Fourth weekend means hot dogs, fireworks and relaxing time with family. In certain neighborhoods in Chicago, it means something very different. For the second year running, Chicago saw a spate of violence over the long

    July 10, 2014

  • Financial hardships mount for military families |Days before the July 4th holiday, Holly Petraeus stood on the steps of the imposing Indiana War Memorial, in front of a bank of cameras, and made a plea to military families: Don’t let pride stand in the way of asking for help. It was a striking mes

    July 7, 2014

  • Science is science, but math is math |For people who use the word "science" as a bludgeon and trumpet their strict commitment to fact and reason, the Obama administration and its supporters are strangely incapable of rational analysis of new climate-change regulations. President Barack

    June 19, 2014

  • A throne by any other name … |“It’s time to get serious about what happens in the bathroom.” Have you heard this commercial? It always irritates me. Nobody gets that serious about their toilet paper, do they? I didn’t think so, but we’ve lived in our current house for nearly 20

    June 19, 2014

  • The 'swift-boating' of Bowe Bergdahl |As the Bowe Bergdahl prisoner swap has curdled from presumed triumph to public-relations nightmare, the White House and its defenders have cast about for excuses why the administration's negotiating brilliance has gone unappreciated. White House sta

    June 11, 2014

  • Letters to the editor |To the Editor: In 1977 as we planned to move here, I listened to and studied Jay Foonberg, a California criminal and tax lawyer, on how to build your own law practice. He said there are 10 things you must know that you do not about the American pub

    June 11, 2014

  • Don't celebrate Bergdahl's release President Barack Obama marked the release of Sgt. Bowe Bergdahl with a Rose Garden event with the captive soldier's parents and triumphant assurances that "the United States of America does not ever leave our men and women in uniform behind." When wa

    June 11, 2014

  • The hashtag idiocy It takes a nearly impenetrable obtuseness to conclude that the most salient thing to know about University of California Santa Barbara killer Elliot Rodger is that he was a white male who didn't like women. Yet many liberal commentators have managed

    June 7, 2014

House Ads
Hendricks County Marquee
Email News Sign Up
Twitter Updates
Follow us on twitter

Should the government continue to use military bases to house illegal immigrant children?

     View Results
AP Video
Obama Chides House GOP for Pursuing Lawsuit New Bill Aims to Curb Sexual Assault on Campus Russia Counts Cost of New US, EU Sanctions 3Doodler Bring 3-D Printing to Your Hand Six PA Cops Indicted for Robbing Drug Dealers Britain Testing Driverless Cars on Roadways Raw: Thousands Flocking to German Crop Circle At Least 20 Chikungunya Cases in New Jersey Raw: Obama Eats Ribs in Kansas City In Virginia, the Rise of a New Space Coast Raw: Otters Enjoy Water Slides at Japan Zoo NCAA Settles Head-injury Suit, Will Change Rules Raw: Japanese Soldiers Storm Beach in Exercises Raw: Weapons Fire Hits UN School in Gaza Raw: Rocket Launches Into Space With Cargo Ship Broken Water Main Floods UCLA Two Women Narrowly Avoid Being Hit by Train Crayola Announces Family Attraction in Orlando
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Must Read