Hendricks County Flyer, Avon, IN

Commentary

January 25, 2013

Bargain options for designer jeans

For Christmas this year, I opted to forgo buying clothes for my daughters, mainly because I am "old" and pick out "ugly" clothes. Or so I am told.

Instead, I gave my girls gift cards so that they could buy their own stylish, trendy garb. Also, I hate to shop. So we should both be happy now, right?

Unfortunately, it is now a month since Christmas and I recently heard, "We need to go shopping, Mom! I have nothing to wear!"

"What about your gift cards?" I naively ask.

"They're not big enough. The jeans I want are too expensive."

Oh, how I laughed.

How much would you pay for a good pair of jeans? $50? $100? More?

I've said it before and I'm saying it again: when it comes to jeans, I'm cheap. Jeans are for lounging or working. If I'm in the market for a good pair of normal, everyday jeans, I'm going for inexpensive comfort, and hopefully I have a coupon. I don't get designer jeans, in either sense of the word; I don't understand them and I would never buy them, not even if I had a coupon.

Obviously, not everyone feels the same; especially teenagers who aren't spending their own hard-earned money.

It's no surprise then that there has recently been a glut of designer jean trends aimed at consumers who are obviously not bargain shoppers or who are spending someone else's money. But never fear. I have a bargain option for each one of these new, expensive, trendy jeans.

Wrangler has been the maker of bargain jeans for many years, but they've recently begun promoting a bizarre new line of jeans for women. "Wrangler Denim Spa" skinny jeans are infused with one of three soothing ingredients: Aloe Vera, Olive Extract, or special formula Smooth Legs." You know, for people who just don't have the time to put on lotion. These jeans sell for just $149 a pair. The "special formula Smooth Legs" initially claimed to cure cellulite, but apparently they had to drop that claim. I guess they figured out, as I did 10 years ago, that there is no cure for cellulite.

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