Hendricks County Flyer, Avon, IN

Business

March 5, 2013

Bakery and soda shop takes off in Avon

AVON — When James Nicely decided to change careers, he went from putting out fires to cooking up treats. He and his wife, Jamie, opened Sweet Treats Bakery and now the All American Soda Shop.

Nicely served in the fire and EMS field for many years. He was a firefighter in Brownsburg until it went to an all paid department. He then worked for the Wayne Township Fire Department — the past few years as a chaplain.

He said the work had become stressful and taxing on him, although he is still involved with the Red Cross.

“I decided to do something I was passionate about,” he said. “I’ve always loved to cook, so I went to culinary school.”

He said his wife was all about creating a specialty cupcake bakery.

“I wanted to make sure the business would be viable, even if the cupcake craze dies down,” he said.

So they decided to make baked goods for all occasions.

“We do a lot of stuff here,” Nicely said. “First, we wanted to get the bakery set up and established.”

He said the full-service bakery offers everything from cupcakes, cookies, and brownies, to freshly made cheese cakes.

“We also offer special order cakes for birthdays and weddings, as well as pies,” Nicely said. “Around the holidays we did candy and fudge. Our pastry chef even makes one rhubarb pie a week for a lady. She can no longer make them, so she orders one every week.”

Tara Bryan is the pastry chef at Sweet Treats. She can do anything from a wedding cake to a cupcake — and make each very special. She has also started Weddings by Sweet Treats.

The shop offers nine to 10 cupcake flavors each day — the four standard flavors served each day are vanilla, chocolate, wedding cake, and red velvet.

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