The Kroger Co.’s Central Division will lead an expanded fund-raising campaign on behalf of the Salvation Army now through Dec. 24. The fund-raising goal for the campaign is $1 million.
New this year, all 136 Central Division stores will have red kettle scan icons at all checkout lanes. The campaign includes Kroger, Scott’s, Pay Less, and Owen’s banner stores. Register receipts will note the donations as a tax receipt for customers.
Also, 129 Kroger Central Division stores will host red kettle bell ringers in front of the stores through Dec. 24. The division’s seven Pay Less banner stores will have only red kettle scans at check lanes and no live bell ringers.
The red kettles at 129 Kroger Central Division stores raised $905,958 in 2012.
On Dec. 20, division president Jeff Burt will be ringing the bell from 1 to 5 p.m. at the division’s 146th and Hazel Dell store. All Kroger division managers will be volunteering at bell-ringing shifts that day.
“The Salvation Army and their mission aligns very effectively with Kroger’s community engagement priorities,” Burt said in a press release. “Their local food pantries, often with food donated by Kroger, help feed our hungry neighbors. They are often the first to respond when disaster strikes, helping care for Kroger associates and customers in need. They are compassionate and caring. It is a privilege for Kroger to gather resources for them during this holiday season. I realize that $1 million is an ambitious goal for this Kroger operating division, but I am confident in the generosity of our own associates, our customers, and our neighbors across Indiana and Illinois.”
The Kroger Co. has been serving local communities for 130 years.
The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need for more than 130 years. Nearly 30 million Americans receive assistance from the Salvation Army each year through the array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless, and opportunities for underprivileged children.