Hendricks County Flyer, Avon, IN

July 17, 2013

New logo to symbolize new company


PLAINFIELD —

There’s a new look coming for the nation’s largest electric utility — Duke Energy

Customers started seeing the logo back in March when it was first rolled out but it wasn’t until this week that people saw the new look on the Plainfield headquarters.

“Customers will start seeing the logo soon, but it will take a number of months for the rollout to be complete,” Ginny Mackin, Duke Energy vice president and chief communications officer, said in a press release. “In the end, we’ll have one logo to symbolize one unified company — representing the largest electric utility in the nation.”

The new logo will be placed on company signs, vehicles, and other locations in Indiana, Ohio, and Kentucky, as well as those areas of North Carolina and South Carolina served by legacy Duke Energy prior to the merger.

The company will began rolling out the logo in Florida, as well as those areas of North Carolina and South Carolina served by legacy Progress Energy before the merger took place in April.

Also in April, two former Progress Energy utilities will change names. Progress Energy Florida will adopt the Duke Energy name. Progress Energy Carolinas will become Duke Energy Progress.

To minimize customer confusion, Duke Energy Progress will use a modified version of the new logo that includes the word “Progress” — to differentiate it from Duke Energy Carolinas, which serves customers in different areas of North Carolina and South Carolina.

With almost 28,000 employees, Duke Energy’s regulated utilities operate in six states and serve 7.2 million customers. Headquartered in Charlotte, N.C., Duke Energy is a Fortune 250 company traded on the New York Stock Exchange under the symbol DUK.

For more information about the company, visit the website at www.duke-energy.com